8/31/2023 0 Comments Shopify email newsletters![]() ![]() The most basic way of collecting emails is through a section on your Shopify store that is built into your theme. Popups can be extremely effective, especially if you use some convincing techniques like the Recycled Firefighter example above. Who would want to say no to free product? Their email popup say, "Want a free Elastic Card Wallet with today's order?" Then it gives two options, "Yes, what's the catch" and "No, thank you". Take how Recycled Firefighter offers its discount. There are ways of phrasing a discount that you’re offering that are a lot more convincing. It should be something that relates to your industry and can actually help the customer, while demonstrating your expertise or credibility. An example of a resource would be a free guide on decorating your home office or a free meal plan guide. For this reason, should offer something such as a discount on their next purchase, the opportunity to win something in a monthly draw, or a resource. Your customers don’t exist to buy from you. Most people will not voluntarily give you their email if they don’t see the value you might provide to them. There is a much higher probability of someone becoming a customer or repeat customer at a future date if they’re on your email list. Sometimes people aren’t ready to purchase yet, so if they’ve made it to your website, you need to make sure that they’re going to come back again without you having to put a huge effort in to get them there. To summarize, capturing a visitor’s email will allow you to have a cheaper customer acquisition. Word of mouth is so important, and you don't want to be forgotten about when the opportunity arises. When they think about a product, your brand comes to their mind first, and that includes when they're making a recommendation to a friend. This is why it’s so important to stay connected to that person, and one of the ways we can do that is with newsletters. Newsletters allow potential customers to stay up to date with your products, your sales, and it helps to keep your brand at the top of their minds. ![]() It’s very rare that someone would visit your website, and purchase straight away. This means that they’ve seen you on Instagram a few times, talked about you with a friend, seen you on Pinterest, and finally, on the 14th time they see you, they might decide that they’re ready to buy. On average, people make a purchase the 14th time they see or hear about your brand. You can then bring them back to your site repeatedly at a much lower cost than before when you were paying for other marketing efforts. This will allow you stay connected to that customer and start building a relationship with them. When someone arrives at your website, you need to take advantage of the fact that you’ve gotten them that far, and capture them on your email list. ![]() This is, how much did I pay to get this person to buy from me? If that person actually purchases, you can determine your customer acquisition cost. If you’re advertising on Facebook or Instagram, it’s actually quite expensive and you might be paying for every click you get on your advertisement. The cost of bringing visitors to your website can be high. Email Marketing on Shopify Why you need to capture emailsĪll e-commerce businesses have the objective of bringing traffic to their website, and to convert these visitors into buyers. Why are companies so eager to get into your inbox? Let's talk about the value of having a customer email list, how you can get customers' emails, and what you should do with that list. Visiting any e-commerce website today, you are likely to be bombarded with a popup asking for your email. ![]()
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